Bill Schroer spent 15 years in brand management, profitably managing multiple brands at Stokely-Van Camp and Jeno’s. At the Kellogg Company he established national distribution with Whitney’s Yogurt. He started the WJSchroer Co. in 1987 with a mission of social marketing-that is achieving individual and group behavioral change to benefit society and the world at large. Bill has a BA from the University of Wyoming and MBA from Western Michigan University. Bill served in the military as a Special Forces team leader and instructor at West Point. Bill was named Marketer of the Year in 1999 by the West Michigan Chapter of the American Marketing Association.